Got something to promote? Do it Tuesday.

Want something to blow up? Tell the world about it on a Tuesday morning. Avoids the Monday avalanche people face and gives you the rest of the week to get play.

Want something to fade away? Tell the world about it on a Friday afternoon. It’ll fade into the weekend.

(Note: Once you realize this, it’s also fun to start noticing what news gets released on Friday afternoons — politicians are especially good at using this technique.)